In the world of online travel, TripAdvisor is a giant. Founded in 2000 at the height of the dotcom boom, TripAdvisor has grown to become one of the most recognizable online travel brands worldwide. In fact, they’ve recently passed 75 million reviews.
I’ve been using TripAdvisor for years mainly to check out reviews of places I’m considering booking. To date I’ve contributed close to 50 reviews and find their forums invaluable for travel planning.
The great thing about TripAdvisor is that it enables travel businesses of all sizes to engage with travelers and promote their services, thereby levelling the playing field somewhat. Many tourism businesses are wary of TripAdvisor due to some misconceptions about the site. Often tourism businesses are unsure how to deal with criticism and and are not versed in how to respond to reviews on TripAdvisor.
If you are a tourism or hospitality business, and you have not taken charge of your TripAdvisor profile yet, best you get going! Online marketing start-up Springnest have created a great TripAdvisor cheat sheet infographic to inform tourism businesses on how to best respond to reviews on TripAdvisor.
TripAdvisor cheat sheet
Reblogged from Springnest:
Love it or despise it, TripAdvisor is growing at a rapid pace and remains a crucial part of online business for the tourism trade. In this ‘cheatsheet’ we outline some practical tips on efficiently responding to reviews about your business.
More than 75 million travel reviews and opinions from travelers around the world
50 contributions are being posted to the site each minute, double last year’s figure.
610,000+ hotel, 200,000+ attractions, 80,000+ restaurants
11,000,000+ candid traveler photos