“If we can conquer space, we can conquer childhood hunger.”
– Buzz Aldrin, Astronaut
This is not a travel post. It’s much more serious. Malnutrition is associated with more than half of all childhood deaths and the startling stats extend beyond this. Food security is one of the basic needs on Maslows hierarchy of needs, yet, in South Africa 3,3 million children go to bed hungry every night. Luckily for us reading this post, we have no problem providing for this basic need on a daily basis, but 3,165 million children in South Africa live with household hunger.
Add Hope is a national feeding initiative by KFC that has been running since 2009. October is World Hunger Month and KFC’s Add Hope initiative wants you to see hope through the eyes of the children of South Africa. When you see through the eyes of a child, you see the world differenly, because children always believe that tomorrow will be better. I often think I see the world like a child does, and I hope I never stop doing so.
With the Add Hope national feeding initiative, KFC is trying to make a difference, R2 at a time. Whenever you order a meal from any KFC, you can add ‘hope’ off the menu for just R2 which goes directly to buying a meal for a hungry child. In addition, each KFC store donates a percentage of its marketing royalty annually to the Add Hope iniative.
Having raised over R210 million over the last 6 years, KFC Add Hope currently feeds over 70 000 children every month, through 90 carefully selected national and community beneficiaries. Next time you’re at a KFC, all it takes is R2 to help kids to reach their dreams and aspirations.
“I have the audacity to believe that people everywhere can have three meals a day for their bodies, education and culture for the minds and dignity, equality and freedom for their spirits.”
– Martin Luther King, Jr.