Posts Tagged: e-marketing

#SelfService with kulula
January 21, 2015
I’ve noticed lots of cool sales going on by SA low cost carriers this week, just when consumers are at their poorest after splashing out over the December holidays. I know I certainly feel a bit skint and wish I could take advantage of the flight specials. Speaking of splashing out, did you see the […]
Surf roadtripping the Cape – instagrammed
October 10, 2012
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  I loved this Instagram blog post about surf roadtripping through the Cape by my friends at Stoked Surf school in Cape Town. It’s a great example of how to write a visually driven blog post using a smartphone and an app like Instagram. Just goes to show that Instagram can be a fantastic  tool for travel […]
Creating an ‘I want to be there’ video
August 30, 2012
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The importance of visual content in social media has been a hot topic in digital marketing. This is especially true for tourism businesses  where visual content is vital for increased engagement from fans and inspiring sharing and  viral marketing.  Today I came across this  tweet from the Getaway Travel and Tourism Conference. We live in a visual world. […]
How to respond to reviews on TripAdvisor – a practical guide for tourism businesses
August 13, 2012
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In the world of online travel, TripAdvisor is a giant. Founded in 2000 at the height of the dotcom boom, TripAdvisor has grown to become one of the most recognizable online travel brands worldwide. In fact, they’ve recently passed 75 million reviews. I’ve been using TripAdvisor for years mainly to check out reviews of places I’m considering booking. To date […]
#LoveCapeTown – Cape Town Tourism crowdsources tips from locals
July 30, 2012
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As a tourism industry person, social media in tourism is a pet passion of mine.  So when I heard that Cape Town Tourism would be hosting four renowned international travel bloggers and crowdsourcing suggestions from Capetonians as to why they #LoveCapeTown, I was intrigued. The #LoveCapeTown campaign The campaign forms part of Cape Town Tourism‘s strategy to promote the destination across […]