#SelfService with kulula
January 21, 2015

I’ve noticed lots of cool sales going on by SA low cost carriers this week, just when consumers are at their poorest after splashing out over the December holidays. I know I certainly feel a bit skint and wish I could take advantage of the flight specials.

Speaking of splashing out, did you see the cool #Selfservice campaign that kulula.com ran over the festive season encouraging customers to check in online? If you were at OR Tambo airport, Cape Town International, or some of the Gautrain stations a month back you might have seen a bath or bed floating around mysteriously. Something like this:


Jack Parow naked


kulula airport #selfservice siv ngesi

I really enjoyed this creative and innovative campaign by kulula. They got funny guy Siv Ngesi in a remote-controlled bed in Cape Town International airport and Zef rap legend Jack Parow floating around in a bath in OR Tambo airport.

In true kulula style, the ad and accompanying activations were a clever, light and funny way to increase awareness of how easy online check-in is. You can check in online from pretty much anywhere – your couch, your bathroom, the beach… wherever! It would be interesting to see the results of the campaign a month later to see whether online check-in had increased.

When I get to the airport and I see the long queues at the check in counter I really can’t believe more people don’t take advantage of online check in. Really, who has time to queue? It’s the only way to check-in in my opinion.

In the age of the connected traveller, most travellers carry mobiles, tablets or laptops, so check-in online has never been easier. If you forget to check in from your computer, or mobile just use the airport kiosk to check in online and skip the queue. Easy peasy.






Please note that this post is sponsored by kulula.com. Mzansigirl maintains editorial control of all content published on this site.

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Meruschka Govender

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