#MeetSouthAfrica – South African Tourism launches historic blogger campaign
May 3, 2013
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Exciting times for travel bloggers – South African Tourism has launched its historic #MeetSouthAfrica travel bloggers campaign.  Following the great example of Cape Town Tourism’s #LoveCapeTown campaign, South African Tourism has decided to bring 15 international bloggers to experience our beautiful land. Check out the video invite above.

The trip will see these bloggers cross Mzansi on four different itineraries traversing every province, giving them the opportunity to tell the stories that South Africa has to offer to potential travellers around the globe. All the tours will lead to Durban, where South African Tourism will host a #MeetSouthAfrica bloggers’ event at which travel trade and tourism products will get the opportunity to listen to  these top travel bloggers share their travel experiences ahead of INDABA 2013.

The bloggers campaign, through the iAmbassador programme, the brainchild of Keith Jenkins, sees bloggers functioning as digital ambassadors for the destination.  During the blog trip a social media blitz is created,  with blog posts written post-trip extending the shelf life of the campaign. 

The 15 bloggers selected for the #MeetSouthAfrica campaign through the iAmbassador programme are:

The bloggers will be using the #MeetSouthAfrica hashtag on Twitter throughout their trip, and will be blogging all their experiences along the way. You can join in the conversation by using #MeetSouthAfrica on Twitter, and let the bloggers know what they should experience and see while in SA.



I was fortunate enough to be  invited to join the bloggers on one of the itineraries, but unfortunately couldn’t participate due to work committments 🙁  I will however be joining for the Indaba bloggers event in Durban. I’m super excited to meet the bloggers and share the Mzansi love.

If you’re a travel blogger and are interested in attending the blogger’s event at Indaba, you can register here. Hope to see you there!



About author

Meruschka Govender

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There are 10 comments

  • Super! Congrats to the bloggers who’ve been selected.

  • Mary Tebje says:

    What a shame you can’t make it, but so pleased you were invited. Good luck at Indaba, sorry I won’t be there.

    • mzansigirl says:

      Its a shame, but I’m sure another cool opportunity will come along. Sorry you won’t make it to Indaba 🙁

  • I am totally loving following them – very distracting actually!

  • Osvaldo says:

    I see the South African Tourism has been doing in a fashion and unique way. My questions on all this is:

    – How these bloggers got selected?
    – As a panamanian travel blogger I am, what do I require to be part of these blogtrips in a future?

    Maybe you know, maybe you don’t but it don’t hurt to ask somebody 🙂

    • mzansigirl says:

      Hi Osvaldo,
      As far as I know this group of bloggers are all part of the iAmbassador network. Though you could just contact tourist boards directly. It also helps to make contact with the tourist boards at travel trade shows.

  • Really cool that you got invited on the trip M! Pity you couldn’t make it.

    Enjoy the Indaba event. I’m only landing in Durbs on Monday :/

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