The Getaway Travel & Tourism Conference takes place in Johannesburg on August 30. Themed ‘Show me the Money!‘, the conference focuses on equipping tourism businesses with practical tools to on how to maximise their marketing efforts to increase revenues.
For tourism businesses there is a great deal to be learnt at the conference. Expert speakers will cover topics relevant to tourism SMEs including: common pitfalls of poor web design; using Tripadvisor to increase visitor numbers; and alternative marketing approaches such as competitions, social media, blogging and content marketing. Other topics include the challenges and opportunities facing the tourism sector, and how tourism businesses can capitalize on new developments in adventure travel and eco-tourism.
On the programme are Thulani Nzima, CEO of South African Tourism, William Price, global manager: e-marketing – SA Tourism; Dave Duarte, social media expert and principal of the Ogilvy Marketing Academy; Richard Lord from MediaShop and Cameron Ewart-Smith, editor at Getaway magazine.
CEO of travel and lifestyle social networking community website WAYN (Where Are You Now?), Jerome Touze, will share his insights on how connecting with audiences can grow business. WAYN has more than 20 million members and is present in 193 countries.
According to Getaway magazine’s publisher, Jacqueline Lahoud, “The Getaway Travel & Tourism Conference is our chance to ‘give-back’ to the smaller SMME’s in the travel sector: helping them ‘Turn Slow Into Dough’ by giving them practical tips and advice on how to maximize their marketing efforts in a tough economic climate”
If you’re a tourism small business, I highly recommend attendind the conference. I attended last year and learnt heaps from the quality speakers. I must commend the folks at Getaway, they’ve also recently hosted the second Getaway travel blog conference and have been leaders in supporting and encouraging the local travel blogging community. Thanks Getaway for being awesome and motivating me to start this blog!
Getaway Travel & Tourism Conference
When & Where : 30 August 2012, Coca-Cola dome, Johannesburg
Cost: R850 for delegates | R450 for students
The conference takes place alongside the Gauteng Getaway Show. If you’re looking for some African travel inspiration do check it out.
When: 31 August – 2 September 2012, Coca-Cola dome, Johannesburg
Cost: Adults R50 | Pensioners R30 | Students and children under 12 are free