E-Tourism Africa Summit returns to Cape Town
September 7, 2012

E-tourism africa

I’m quite excited to be attending my first E-Tourism Africa Summit in Cape Town next week. This 5th E-Tourism Africa Summit is Africa’s largest online travel and tourism event and takes place on the 13th and 14th of September 2012  at the Cape Town International Convention Centre.

 “The majority of the worlds travel is now researched, marketed, booked and bought online- and it’s no longer all about advertizing and search as half of all sales online now originate from social media”E-Tourism Frontiers

With online tourism sales set to double to over US $300 billion by the end of 2012, it is crucial that tourism business and marketers make better use of the internet and social media to market and manage their destinations and businesses.

The E-Tourism Summit is recommended for anyone operating in the tourism and hospitality sector and offers a combination of seminars and practical workshops on online marketing trends and products relevant to tourism.

This year the Summit will focus specifically on social media platforms like Facebook and YouTube for use in tourism marketing, mobile travel apps and the use of social media to leverage online bookings.

Why attend the E-tourism Summit:

  • Great programme bringing together experts in online tourism including Trip Advisor, Wanderfly, Expedia, and Google. 
  • Practical workshops on online marketing techniques and tools
  • Delegates will receive a copy of the ‘E-Tourism Frontiers Guide to Online Tourism’ – a practical guide to the online space and how you can get your tourism business online.
  • Great networking opportunities
  • Exposure to online marketing products and service providers

I saw Damian Cook, CEO of E-Tourism Frontiers and organiser of the Summit, speak at another conference two years ago. He really inspired me to take digital marketing seriously. Since then I’ve made it my personal goal to learn as much about tourism digital marketing as possible.

I’m excited that I’ll get to meet some of the tourism digital marketing people that I’ve been interacting with online but have yet to encounter in real life, like tourism digital marketing entrepreneur, Peter Fabricius, from Springnest.  Other speakers that I’m looking forward to include Prof. Dimitrios Buhalis  (International Federation for IT and Travel and Tourism), Helena Egan (TripAdvisor) and Diego LoFuedo (Expedia).

The Summit is coordinated by E Tourism Frontiers and is hosted in partnership with South African Tourism and Cape Town Tourism. Its great to see Cape Town Tourism, fresh off the success of their #loveCapeTown campaign really push forward the case for digital marketing in tourism in South Africa. I hope to see other provincial and local tourism organisations represented at the summit.

Event Details

Date: 13 – 14 September 2012
Venue: CTICC, Cape Town
Cost: Full pass: $350 per delegate /  One day: $200 per delegate

About author

Meruschka Govender

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