So excited for all the new street art in Joburg! I love that street art brings colour to dull places and celebrates the energy and youth of Johannesburg.
There’s a new wheat paste piece in Braamfontein that I got sight of going up last week. Artist Crystal Birch has been commissioned to create a giant, colourful Macau parrot at the entrance to the Neighbourgoods Market.
The installation has been commissioned by Capitec to drive awareness of The Color Run and communicate individual expression through the boldness of colour.
I find it really interesting that brands are using street art more to communicate their messaging. Street art and graffiti, initially seen as an alternative counter culture movement, are now becoming more mainstream. Youth brands such as Adidas and Converse have long been supporting street art but recently more mainstream brands such as banks have begun embracing street art in order to connect with millennial audiences.
Parrots in the city
Birch’s series of Macau Parrots was created using a style called wheatpasting. Starting at the alley you will see a series of small parrots leading you to the entrance of the market where a large parrot is revealed. One wing of the parrot arches across the archway, across to the opposite wall in colourful strips of feathers!
Says the artist: “I chose the parrot as it is my alter-ego, a free-flying bird. And it is colourful and loud! I would like a giant, bright, free bird to fly in the concrete jungle of Jozi, representing freedom and a bold self. The colourful wings of the Macau should inspire people to break free and express themselves. Visitors to the market will see a parrot spiral above them like a rainbow of WOW,” she says.
The street art piece creates awareness of the #CapitecColorRun. Dubbed the ‘happiest 5km on the planet’, The Color Run Johannesburg takes place from Roosevelt High School near Emmarentia Dam on 20 September.
The Color Run is an un-timed race in which thousands of participants, or ‘Color Runners’, are doused from head to toe in different colours at each kilometre. After the race, the fun continues after race with a colourful Finish Festival equipped with music, dancing and massive color throws! Who new running could be such fun?
The ticket includes: a 2015 Color Run official runners T-shirt, entrance to the Finish Festival, a styling 80’s headband, two temporary happy tattoos, a R200 voucher for Takealot.com, a R200 voucher for Superbalist.com and 1 bag of colour powder to throw at the festival zone.
WIN R5000 with Capitec!
Capitec has offered me the chance to give away a R5000 cash prize* to be loaded into a Capitec account! Here’s how you can win:
- Comment below on what colour best represents you and why.
2. Tweet the following:
“I’ve entered the #CapitecColorRun competition to win R5000 with @Mzansigirl http://ow.ly/SdwUl”
Instagram your most colourful picture, with the caption above. Don’t forget to tag @Mzansigirl and #CapitecColorRun.
If you tweet and Instagram you double your chances of winning!
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