As a tourism industry person, social media in tourism is a pet passion of mine. So when I heard that Cape Town Tourism would be hosting four renowned international travel bloggers and crowdsourcing suggestions from Capetonians as to why they #LoveCapeTown, I was intrigued.
The #LoveCapeTown campaign
The campaign forms part of Cape Town Tourism‘s strategy to promote the destination across a number of focused digital platforms. This involved Cape Town Tourism hosting travel bloggers @VelvetEscape, @TravelDudes @WildJunket and @Landlopers as part their iAmbassador blog trip campaign. The campaign is centered around the bloggers sharing their experiences in real-time via various social media channels and becoming digital ambassadors for the Cape Town brand.
The #LoveCapeTown hashtag was used to inform the itineraries of the bloggers as they discover Cape Town during a week of diverse experiences around the city. The campaign invited Capetonians to share and crowd-source their suggestions or ideas as to why they #LoveCapeTown during a twitter chat on Sunday, July 29, 2012.
A series of questions was posed around the theme of food and drink, nature and the outdoors, and culture and heritage in Cape Town. The bloggers would also be using the #LoveCapeTown hashtag for the duration of their stay in Cape Town. To round off their blog trip, the blogger crew will be speaking at the Getaway Travel Blog Conference on 4 August.
Tips from the locals
Though I missed the live #LoveCapeTown Twitter chat, I did manage to check out the tweets afterwards. Cape Town Tourism did a great job creating a buzz around the twitter chat. They invited influential Cape Town passionistas to join the conversation. Capetonians came to the party and tweeted in full force providing plenty of diverse local tips.
There was even a prize for the best #LoveCapeTown tweeter with the winner getting a Jazz Evening Safari with the 4 bloggers. Here are a few of the tweets from the #LoveCapeTown chat:
A1: my favourite drink is Faloodah, its like a Rose milkshake, and you can find them in the Bokaap #LoveCapeTown
— Hannah Deall (@mshoneybeeCT) July 29, 2012
For authentic inner city meets african township do, amadoda braai in Woodstock #LoveCapeTown
— leightonforbes (@leightonfb) July 29, 2012
— Hilary Alexander (@hilaryalex) July 29, 2012
A6: the hippo island and overnight camp in Rondevlei near Muizenberg #lovecapetown. STUNNING for w-end away!
— Jessy Lipperts (@jessystravel) July 29, 2012
According to hashtracking.com #LoveCapeTown has already seen 1,332 tweets generated 12,602,097 impressions, reaching an audience of 620,018 followers within the past 24 hours… not too shabby! I don’t think I will be found wanting of interesting Cape Town experiences for a while to come.
Cape Town Tourism leaders in tourism digital marketing
Kudos to Cape Town Tourism for yet another innovating digital marketing campaign! Cape Town Tourism have deservedly been rated as the world’s 13th Most Influential Tourist Board and DMO (destination marketing organization) online as rated by influencersintravel.com and are the only tourism board in Africa featured on the ranking.
I have been really impressed by Cape Town Tourism’s leadership in the tourism e-marketing space. Their online presence is strong with an active and regularly updated blog. Their Facebook fan page, I ♥ Cape Town has over 255 000 likes while on Twitter they have close to 14 000 followers. They have really succeeded in getting Capetonians and travellers to be their brand ambassadors in the social space.