Africa Straight Up – debunking stereotypes
April 18, 2013

If you don’t like someone’s story write your own                    

 – Chinua Achebe


I recently came across this fantastic documentary by, Africa Straight Up. The documentary aims to debunk the ‘Dark continent’ Africa  stereotype by sharing our many stories. With more than a billion people spread across 54 countries speaking more than 3,000 languages, Africa cannot — and should not — be limited to a single narrative.

Africa Straight Up aims to tell  a more complete story about Africa and its diaspora. I for one am tired of the homogenous view of Africa by the world media, especially those perpetuated by international Aid agencies asking for money.

More and more these days, the international media is waking up to the multiple stories of Africa, however it is sad that the Africa stereotype still prevails.  I like this video appeals for us to do stop thinking of Africa as a single narrative and to tell their own personal stories of Africa. Its 29 minutes, but definitely worth the watch.

Even in the travel industry, there are many well-meaning companies, that perpetuate the Africa stereotype, especially in the voluntourism sector. If you love African travel, and want to share our multiple stories, share this video and  join the #Afritravel movement.


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Meruschka Govender

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There is 1 comment

  • Andy says:

    Thanks so much for sharing this, I love watching documentaries.

    Is that the full documentary there?

    I watched one once that I really enjoyed, it was about foreign aid to Africa and how it doesn’t really accomplish everything that people think. It was by a four brothers, called Africa, why are we here?
    Here is a trailer for it:

    I think that documentaries have unique ability to influence people by showing another side to society.


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